Iman Farhanieh
Iman Farhanieh
Iman Farhanieh
Lynk & Co 01
Overview
For the Lynk & Co 01 and Zeeker 009 Infotainment System project, I was responsible for the UX/UI design, facing the challenge of creating an intuitive and user-friendly interface that not only aligned with the brand's tone and culture but also appealed to a younger demographic. My role involved conducting extensive UX research and user testing, drawing inspiration from other Geely products, and meticulously creating clear UX specification documents to ensure seamless implementation by developers and minimize potential issues.
Role
Role
UX & UI Designer
UX & UI Designer
Categories
SaaS
Dashboard Design
Year
Year
2019 - 2021
2019 - 2021
Client
Client
CEVT (Now Zeekr)
CONTEXT & VISION
CONTEXT & VISION
PROJECT VISON
PROJECT VISON
Ensuring the design aligns with the organization's tone, brand, and culture. Also, creating an intuitive infotainment system that is also easy to implement for the developers.
Ensuring the design aligns with the organization's tone, brand, and culture. Also, creating an intuitive infotainment system that is also easy to implement for the developers.
CONTEXT
CONTEXT
The infotainment system was being designed for Lynk & Co 01 (and extendable to Zeekr 009), requiring a balance between fresh aesthetics and integration with existing Volvo/Geely design language. The platform needed to be robust, visually coherent, and user-friendly.
The infotainment system was being designed for Lynk & Co 01 (and extendable to Zeekr 009), requiring a balance between fresh aesthetics and integration with existing Volvo/Geely design language. The platform needed to be robust, visually coherent, and user-friendly.
RESPONIBILITIES & PROCESS
RESPONIBILITIES & PROCESS
CREATING A DESIGN THAT FEELS FAMILIAR BUT FRESH AT THE SAME TIME
CREATING A DESIGN THAT FEELS FAMILIAR BUT FRESH AT THE SAME TIME
To achieve this, the team conducted UX research and user testing. We also put a lot of emphasis on creating clear and relevant UX specification documents for the development team to reduce any implementation issues. My key responsibilities included:
To achieve this, the team conducted UX research and user testing. We also put a lot of emphasis on creating clear and relevant UX specification documents for the development team to reduce any implementation issues. My key responsibilities included:
Managed the UX and UI for the Lynk & Co 01 and Zeekr 009 infotainment systems
Conducted UX research to inform design decisions
Designed detailed UX specifications for development teams
Planned and executed usability testing to validate concepts
Created graphical components and interface assets
Designed third-party infotainment apps, including Spotify, Audiobooks, and Radioline
Managed the UX and UI for the Lynk & Co 01 and Zeekr 009 infotainment systems
Conducted UX research to inform design decisions
Designed detailed UX specifications for development teams
Planned and executed usability testing to validate concepts
Created graphical components and interface assets
Designed third-party infotainment apps, including Spotify, Audiobooks, and Radioline
Our assignment at CEVT followed a double-diamond process, blending UX and UI design methods to explore driver and passenger needs, define key opportunities, design infotainment solutions, and deliver validated results ready for implementation.
Our assignment at CEVT followed a double-diamond process, blending UX and UI design methods to explore driver and passenger needs, define key opportunities, design infotainment solutions, and deliver validated results ready for implementation.
Our assignment at CEVT followed a double-diamond process, blending UX and UI design methods to explore driver and passenger needs, define key opportunities, design infotainment solutions, and deliver validated results ready for implementation.
CONCLUSION
CONCLUSION
LEARNINGS & INSIGHTS
LEARNINGS & INSIGHTS
As a first-time project lead, one of my main challenges was ensuring that everyone had the necessary information to carry out their tasks effectively.
I found myself constantly updating and maintaining Sketch libraries to streamline our design process. It was crucial to ensure that all designs aligned with the Design Guidelines used by both internal and external teams.
I also gained more insights into how to utilize Sketch plugins, particularly those used for delivery purposes, which proved to be essential for collaboration across teams.
Flexibility was key as I navigated between various teams and stakeholders, efficiently switching assignments and tasks as needed.
I quickly recognized the importance of detailed UX specifications, which helped streamline communication and ensure consistency across the project.
Identifying technical limitations within the project was another aspect that required creative problem-solving and adaptation.
Embracing agile methodologies was for me a learning curve, but it allowed for seamless collaboration among different teams and enhanced project efficiency.
As a first-time project lead, one of my main challenges was ensuring that everyone had the necessary information to carry out their tasks effectively.
I found myself constantly updating and maintaining Sketch libraries to streamline our design process. It was crucial to ensure that all designs aligned with the Design Guidelines used by both internal and external teams.
I also gained more insights into how to utilize Sketch plugins, particularly those used for delivery purposes, which proved to be essential for collaboration across teams.
Flexibility was key as I navigated between various teams and stakeholders, efficiently switching assignments and tasks as needed.
I quickly recognized the importance of detailed UX specifications, which helped streamline communication and ensure consistency across the project.
Identifying technical limitations within the project was another aspect that required creative problem-solving and adaptation.
Embracing agile methodologies was for me a learning curve, but it allowed for seamless collaboration among different teams and enhanced project efficiency.
